Content Marketing Specialist

Salary: £40-42K

Location: Nottingham

Start date: ASAP

Our client, a global portfolio of business messaging brands, is looking for a Content Marketing Specialist to manage communication programmes to their existing customers so as to ensure that their complex programme of customer platform migration and brand retirement initiatives for 2021 runs smoothly and delivers an exceptional customer experience. The successful candidate will also work on SEO initiatives to ensure that they transfer as much equity from the retiring brands’ websites to the retained brand as possible and work with the Brand Strategy team to contribute to and deliver a programme of SEO and UX improvements to the website.

Responsibilities:

• Competently executing the full customer communications programme, as well as boosting the performance of the retained website
  
• Managing “brand level” communication with customers. This will include blog posts, video, webinars and email/SMS, as well as, potentially, direct mail and promotional products
  
• Executing our brand retirement/platform migration communication programmes in the UK, producing high quality content (including videos, webinars and FAQs) and sales briefing documentation to ensure a smooth customer transfer
  
• Managing the sunsetting of multiple websites, ensuring that the value is passed to the retained website
  
• Working with the web team to ensure that they transfer all digital equity from the retiring brands to the retained brand
  
• Project managing the redesign of the retained brand’s website, working on the customer journey to ensure that, as we remove sites from Google’s SERPs, our remaining brand is a destination brand for our value / self-serve customers that prospects will simply not wish to leave
  
• Reporting to the Brand and Content Manager to ensure that the self-serve brand strategy is aligned with the overall brand strategy
  
• Ensuring that we retain all customers from the retiring brands, maintaining their positive perception of the group
  

Requirements:

• Be highly creative and imaginative
• Be conscientious, articulate and professional in all communications
• Strong attention to detail and a structured approach to work, with effective time management skills
• Experience managing complex projects
• Strong knowledge of search engine optimisation (SEO) practice
• The creative ability to generate content ideas on your own
• Be a highly effective communicator, able to change tone of voice based on audience and used to working cross-functionally
• Experience working with multiple internal and external stakeholders
• A good knowledge of social media platforms.

To apply, please submit an up to date CV, email Jade Fullerton at jade@alchemyrec.com or contact us on 0115 678 4100